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12 Feb 2010
Pepsi UK plan to reshape the cola category, by encouraging more consumers to make a savvy switch to its no-sugar drinks. Central to its plan is the launch of a new single-serve, 600ml bottle format across its no-sugar portfolio. The launch of the new format will be supported by a new multi-million pound marketing campaign.
The new 600ml bottle is part of the commitment to drive future revenue and growth from no-sugar products. Regular Pepsi and 7UP will remain in the current 500ml format.
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