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PepsiCo UK & Ireland news and comment about our business, our brands and our people.

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New 600ml bottle for Pepsi Max, diet Pepsi and 7UP Free makes no-sugar the value choice

12 Feb 2010

Pepsi UK plan to reshape the cola category, by encouraging more consumers to make a savvy switch to its no-sugar drinks. Central to its plan is the launch of a new single-serve, 600ml bottle format across its no-sugar portfolio. The launch of the new format will be supported by a new multi-million pound marketing campaign.

The new 600ml bottle is part of the commitment to drive future revenue and growth from no-sugar products. Regular Pepsi and 7UP will remain in the current 500ml format.

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New campaign for Walkers Baked encourages consumers to switch to lower fat crisp range

15 Feb 2010

In January 2010, Walkers Baked launched a new marketing campaign featuring Gary Lineker. The advert, which has achieved over 30,000 hits on YouTube to date, is part of PepsiCo UK's ambition to develop and support the growth of new healthier products. The campaign has led to a 17% rise in sales compared to 2009 and there are plans to expand the campaign online.

Earlier this month Indra Nooyi, PepsiCo's global Chairman and CEO, announced her plan for PepsiCo to derive its future growth from healthier products. Walkers Baked, which contains 70% less saturated fat than ordinary Walkers crisps, is part of our commitment to shift our product portfolio towards healthier options.

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Richard Evans gives his view on post-Copenhagen challenges

04 Feb 2010

The Carbon Trust's newsletter, published this month, features a guest editorial by Richard Evans, President of PepsiCo UK & Ireland on the challenges for business post-Copenhagen.

In the aftermath of the Copenhagen Global Environment Summit, business leaders have an important role to play in setting the climate change agenda. Richard Evans looks at how the successful business of 2030 will respond to the challenges and opportunities climate change presents today.

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More news...

  • 15.02.2010
    New campaign for Walkers Baked encourages consumers to switch to lower fat crisp range read on »
  • 15.02.2010
    Green Alliance, supported by PepsiCo as part of the Green Living Consortium, release publication on how to encourage public support for tackling climate change read on »
  • 15.02.2010
    PepsiCo pledges support to Michelle Obama's campaign to reduce childhood obesity read on »
  • 12.02.2010
    New 600ml bottle for Pepsi Max, diet Pepsi and 7UP Free makes no-sugar the value choice read on »
  • 04.02.2010
    Richard Evans gives his view on post-Copenhagen challenges read on »
  • 01.02.2010
    Indra Nooyi, CEO of PepsiCo, attends Davos read on »
  • 15.01.2010
    PepsiCo Foundation donate $1 million for disaster relief in Haiti read on »
  • 14.01.2010
    Walkers plant in Leicester achieves zero waste to landfill read on »
  • 14.01.2010
    Quaker and Tropicana work with Marie Curie to provide free porridge oats and orange juice read on »
  • 14.01.2010
    Scott's Porage Oats announce partnership with Scottish Rugby Union read on »

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