Our Quaker Oats team is ending the year on a high after Porridge to Go was awarded ‘Top Launch of the Year’ by industry trade magazine, The Grocer, in the cereals category.

Porridge to Go, a soft and chewy breakfast square, has been created to provide the goodness of a bowl of porridge on the go.[1] Delivering a morning calcium and fibre boost, it comes in two flavours, Strawberry, Raspberry & Cranberry; and Golden Syrup.

Porridge to Go is the perfect choice for those hectic days, and can be enjoyed hot on chilly mornings. Due to its microwaveable packaging it can be popped straight into the microwave, with only ten seconds needed until it is warm.

The panel judged that Porridge to Go was a welcome addition to the cereal aisle, as it helps those with busy lifestyles enjoy a convenient and portable breakfast alternative, without compromising on the taste or health benefits of Quaker Oats.

Alessandra Zorzitto, Quaker Oats Brand Manager, commented on the win “We are very proud of Porridge to Go, and so pleased that it has been chosen by The Grocer as it’s cereal ‘Top Launch of the Year’. An increasing number of people are now looking for breakfast options that are healthy yet convenient, and Porridge to Go is the perfect option for a tasty, nutritious breakfast while on the move.”

The Grocer’s 2017 Top Launches list has been published in the magazine’s latest ‘Top Products’ edition. The list was developed by The Grocer’s editorial team and independent industry experts.

[1] When made with a 27g sachet of Oats So Simple.