Today, PepsiCo has launched its PepsiCo Go 2018 Trendsetter Challenge, calling on graduates from across Europe and Sub-Saharan Africa to harness their entrepreneurial skills and identify the next big trend in food and beverages.

The highly competitive initiative is looking for graduates with a knack for business to identify what they believe will be the next food or drink sensation. Applicants are tasked with developing their own unique food or drink product, or developing an existing PepsiCo product, pitching it to PepsiCo, and explaining how they would take this to market.

Candidates that reach the final stage will be given the opportunity to interview and land a spot on one of PepsiCo’s market leading graduate schemes. In addition, the top candidates will be in with a chance of winning a MacBook Air, an Xbox One X or Beats Headphones.

The programme is now available across nine markets, including the UK, Spain, Belgium, the Netherlands, Serbia, Romania, Greece, Russia and South Africa. This means that the successful graduates will start an international career, with the opportunity to work with colleagues from all over the world on some of the biggest and best FMCG brands on the planet.

Becky Taylor, Senior Director Digital, Europe, Sub-Saharan Africa, PepsiCo said:

“The PepsiCo Go Trendsetter Challenge is an exciting platform for graduates to not only put forward their own business proposals, but also to kick-start their career.”

“We’re also expanding from three to nine markets in our second year of the challenge, and as a result, we’re expecting the competition and ideas to be even bolder. If you think you’ve got the next big idea in food and drink, and want to work in an exciting and vibrant company, we want to hear from you.”

Tim Warner, VP Insights & Analytics, Europe, Sub-Saharan Africa and Global Innovation Insights Practice, PepsiCo said:

“Our Digital and Insights teams play a critical role in shaping the products of the future and how we take them to global markets. Successful graduates who join the programme will be front and centre of making critical decisions that will shape our brands, building innovation, advertising and go-to market strategies.”

“At PepsiCo we’re always on the lookout for the best talent, and the PepsiCo Go Trendsetter Challenge is the perfect way to identify the brightest, entrepreneurial graduate minds.”

Harry McManus, who took part in PepsiCo Go last year, and is now part of the Insights Accelerated Career Programme said:

“My expectations have been blown out of the water – I can’t believe the scale of the projects I’m heading, the continuous training nor the immeasurable support. It’s been incredible.”

How it works

Candidates will be assessed by a three-stage process, lasting 12 weeks. From this, PepsiCo will whittle down the top graduates, offering the most curious and insightful minds a full-time position at PepsiCo.

Stage one: Submit ideas

The first online stage calls for graduates to register and submit their proposal for what they think the next big food or beverage trend will be and why, and how it can be taken to market. This can be through the creation of a new product, or by adapting one of PepsiCo’s current lines. Candidates can register here at

Stage two: Mentors help put ideas into action

PepsiCo’s industry experts will select the most promising concepts from these entries. Those chosen will be given access to a global digital portal where they will work alongside an experienced PepsiCo mentor to develop their idea even further.

Stage three: The final!

The best business minds from the second round will secure a place in the final and will get the opportunity to present their idea to a panel of PepsiCo market experts. All finalists will be given the opportunity to interview for a position on PepsiCo’s competitive graduate programme, either within the Digital or Insights team.

About the Insights Graduate Programme:

The Insights graduate scheme is a three-year programme working across three specialisms: Strategic Insights, Consumer Insights, and Analytic Insights ensuring fast progression and real responsibility.

Working in Strategic Insights, graduates will identify future food and drinks trends and help to create business strategies which enable the business to harness their potential. In Consumer Insights, graduates will dig into people’s changing habits and tastes, and use their findings to shape everything from advertising campaigns to product launches. In Analytic Insights, graduates will analyse how our brands are performing in-store and the effectiveness of our media, pricing and promotions, and use this to maximise our brand growth.

About the Digital Graduate Programme:

The Digital graduate scheme is a one-year programme working across eCommerce, brand marketing and social media. Graduates will be given the opportunity to shape the future of the food and beverage industry, including influencing what, how and where consumers buy.

Creative, forward-looking and with a strong entrepreneurial streak, graduates on this scheme will be defining our place in the minds of consumers, from the way we look to what we say.

About PepsiCo       

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit