PepsiCo has announced its intention to acquire premium crisps brand Pipers, subject to approval from the Competition and Markets Authority.
PepsiCo plans to accelerate the growth of the Pipers business in the UK and will continue to develop the export of its products.
The kettle-cooked, gourmet crisp brand will complement PepsiCo’s existing savoury snacks portfolio, with Pipers’ award-winning range of premium crisps sold in the Out of Home environment, including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.
Ian Ellington, General Manager of PepsiCo UK said: “Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit. The Pipers’ brand has a strong proposition within the market, with stand-out taste, flavours and appeal.”
James McKinney, Managing Director of Pipers Crisps said: “We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps.”
The acquisition is subject to approval by the Competition and Markets Authority, which it is envisaged will be concluded early in 2019.