The Tortilla chip was first created in 1966 in Mexico. In 1994 Doritos was introduced in the UK and soon became a popular household snack. Since then Doritos has grown to the second biggest brand in the Walkers Snacks Ltd portfolio and was the fastest growing brand in the business in 2009.
A truly global chip brand
Doritos is sold on every continent in the world, except for Antartica, with countries varying their flavour portfolios according to local tastes.
In the UK Doritos is available in eight flavours including Tangy Cheese, Chilli Heatwave and Hint of Lime.
Corn - for the unmistakable crunch
Doritos are made from corn kernels, which gives them a crunchier character than regular potato crisps. Doritos are made at our Coventry factory in the West Midlands. The kernels are cooked, washed and ground to make a masa dough. The dough is then kneaded and rolled flat into thin sheets, which are then cut into the classic Doritos shape. The chips are subsequently toasted, cooked in Sunseed oil, seasoned and packed.
Healthier choices
At Doritos, we know the importance of a healthy, balanced diet. This is why all our products have a front-of-pack Guideline Daily Amount (GDA) label. This label shows the amount of energy and key nutrients provided in a portion of the product, and the contribution they make to the GDA for that nutrient, making it easier for consumers to make informed decisions about a healthy, balanced diet.
In 2007 we introduced Sunseed oil for most of our products, which is naturally lower in saturates than traditional snack cooking oils. Today, most Walkers crisps are cooked using Sunseed oil, which has allowed us to reduce the saturated fat content of standard Walkers crisps by at least 70%.
Marketing campaigns that push the boundaries
Doritos is known for engaging with consumers with cut-through, innovative marketing campaigns. In 2008 Doritos launched "You Make It, We Play It" asking consumers to make the next Doritos ad. This campaign resulted in one of the freshest, most effective advertisements that captured the passion of Doritos. The campaign received 1,300 entries and became the second most viewed YouTube channel in 2008.
2009 proved to be Doritos biggest year with 3 more promotional campaigns; "Dodgeball", "iD3 mystery flavour" and "Guitar Hero". All three campaigns were highly engaging giving our fans the opportunity to really communicate with our brand. The Doritos team engage directly with their consumers through Facebook and Twitter. These social media channels are proving increasingly important and are growing rapidly.
