Today's consumers increasingly view their spending decisions as a way to make a difference in the world. They want to see their values reflected in the products they buy and their communities strengthened by the businesses they support. At PepsiCo, we are in a good position to take on this challenge.

We have identified three areas where we can have the most effect:

• lessening our impact on the environment
• reformulating our products to make them as healthy as we can and developing new healthy options
• appreciating the value of our employees.

We call this vision 'Performance with Purpose'.